Identika LLC A Minority Owned, Award-Winning Small Business Contractor and Film Production Company in the Washington DC Metro Area Wed, 30 Mar 2016 17:45:58 +0000 en-US hourly 1 RIP Master of Light Mon, 04 Jan 2016 13:10:11 +0000 On January 1st, 2016 Oscar-winning cinematographer Vilmos Zsigmond – who was considered one of the 10 most influential cinematographers in movie history – passed away at the age of 85. Vilmos won an Oscar for his work as Director of Photography on Steven Spielberg’s “Close Encounters of the Third Kind” and was nominated for his work in “The Deer Hunter”, “The River” and “The Black Dahlia”.

Zsigmond had an illustrious career in Hollywood, which spanned fifty years and a long list of impressive achievements on many influential and memorable movies, including “The Rose”, “The Witches of Eastwick”, “Blow Out”, “Heaven’s Gate”, “Sliver”, “The Bonfire of the Vanities”, and many more.

Identika had the honor – and the privilege – to develop the E-Commerce website for Vilmos’ first movie ever made in the United States (although not the first one released),  the black & white, 1965 seminal film Summer Children, which has been fully restored on DVD. You can read more about the E-Commerce website we did for Summer Childrent here and if you want to checkout the DVD of this movie, and see where it all started for Vilmos, you can get it on Amazon.

Rest in Peace Vilmos.



Why Most People Die at 25, But Get Buried at Age 75 [VIDEO] Mon, 22 Dec 2014 17:51:10 +0000 Amazing words of wisdom and encouragement by Richard Williams, better known by his stage name Prince Ea (an American rapper and activist). Watch this video and stop dreaming and start doing. Don’t wait for your dreams to get buried with you on that graveyard.

Do not go where the path may lead, but go where there’s no path.. and leave a trail.Prince Ea

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The Secret Hollywood Procedure That Has Fooled Us For Years Wed, 03 Dec 2014 10:08:21 +0000 Everyone is Altered

Hollywood has always carefully guarded its vanity magic tricks. Diet pills, plastic surgery and Botox were Beverly Hills’ pretty little secrets before they were accepted as the norm. But the entertainment industry’s latest glamour miracle — a technique so effective that nearly every movie star has started using it — has stayed underground for more than a decade. (Read More…)


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Quote of the Day Tue, 02 Dec 2014 16:39:49 +0000 There was a war, a great war, and now it is over… Tue, 11 Nov 2014 17:56:03 +0000 There was a war, a great war, and now it is over. Men fought to kill, to maim, to destroy. Some return home, others remain behind forever on the fields of their greatest sacrifice. The rewards of the dead are the lasting honors of martyrs for humanity; the reward of the living is the peaceful conscience of one who plays the game of life and plays it square.Lt. Lewis C. Plush, 1918

Read the full letter here.

Happy Veterans Day.



Happy Birthday Marines! Mon, 10 Nov 2014 17:36:58 +0000 On this day in 1775, the U.S. Marine Corps was founded. The birthplace of the Marines is believed to be Tun Tavern in Philadelphia, which was used as a recruiting headquarters for the Revolutionary War in November of 1775.

Leading up to the American Revolution, a committee of the Continental Congress met to draft a resolution calling for two battalions of Marines able to fight for independence at sea and on shore. The resolution was approved on November 10, 1775, officially forming the Continental Marines. As the first order of business, Samuel Nicholas became captain and commanding officer of the newly formed Marines and visited numerous public inns and taverns throughout the city of Philadelphia to begin recruiting. One of his first recruits was popular patriot and tavern owner Robert Mullan. Capt Mullan owned Tun Tavern, which subsequently became part of military lore as the birthplace of the Marine Corps.

Each year, the Marine Corps marks November 10 with a celebration of the brave spirit which compelled these men and thousands since to defend our country as United States Marines.

Happy Birthday Marines!


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Every movie ever made, in any language, anytime, day or night.. Wed, 06 Aug 2014 23:41:27 +0000 Read More]]> In a TV commercial for Qwest (telecommunications company) that aired in 1999 a business traveler arrives to a motel and asks about amenities and entertainment; the bored girl at the front desk responds: “all rooms have every movie ever made in any language, anytime, day or night“. The commercial ends with a narrator asking: “Could your business use the bandwidth to change everything?”

Years later Qwest was acquired by another company, but the commercial, which proved to be a harbinger of things to come, continues to live on YouTube.

Digital video has changed the way we promote our businesses, in any language, anytime, day or night. However, business owners are intimidated by the medium and are either afraid to experiment or unsure of how to produce their videos.

I wanted to share with you some practical tips to get you started with a compelling video for your business:

1. Story is EVERYTHING: Your video will be just as compelling as your story is. Take the time to craft a memorable story of your business, product, or service. Look for inspiration in other videos or even your favorite movies (there is a reason why Hollywood has been in business for over 100 years, right?). Write a simple script of the story you want to tell. The script will become the foundation of your video.

2. Identify your audiences: The more you know about your audiences the more your video will resonate with them. What do they like? What business language do they speak? Should you be sensitive to cultural differences or customs? What are their pain points or desires?

3. Be creative without going overboard: in the example above, the commercial was shot in one location with two actors (which proves that story is everything). Nobody wants to watch a video of you pitching your business. Engage the audience and then find a creative way to sell to them.

4. Include a “call to action” in your video: What do you want your audience to do after they watch the video? Call your 800 number? Visit your website? Subscribe to your newsletter? Purchase your product? Tell their friends? Make it clear what do you want them to do upon watching the video.

5. Quality over quantity: If your business is local or regional, don’t obsess over thousands or millions of views on your video. Instead, focus on “Engagement” (people commenting and “liking” your video) and “Conversions” (people acting upon your “call to action” after watching the video). Reaching out to the right audiences is more important than reaching the entire world.

6. Don’t infringe on copyrights: You can’t use your favorite Bruce Springsteen song or piece of copyrighted media (photograph, video, product) in your video unless you pay a lot of money (if the rights are available). The fair use doctrine does not apply to business videos (consult an attorney). Do you want to whistle the “Happy Birthday” song in your video? You are out of luck, you have to pay for the right to use it.

7. Promote, promote, promote: The only way for your video to go viral is to tell a great story and then spend a significant amount of effort promoting your video among your customers, partners, employees, and friends. Anytime, day or night. Create a YouTube channel and add links to your video in all of your social media outlets, in the home page of your website, and even add it to your email signatures. If possible, allocate money in your marketing budget to buy ads that link to your video. Promote a little bit more, and then some more!

8. Hire a professional video production company, like Identika to produce your video. It won’t be as expensive as you may think and, if you follow the steps above, you will save time and money and your video will look much better. Eventually, you will be able to produce compelling videos on your own, leaving the work to professionals for more high profile video campaigns.

Video is a new, powerful weapon in your marketing arsenal. Don’t be afraid to use it to your advantage and get ready to promote your video in any language, anytime, day or night!

(If you enjoyed this post please share with your friends, customers and partners. Don’t forget to leave your comments below)

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