Forward/Adelante (F/A) is a bilingual business journal and networking events organization. F/A bridges the gap of language and culture to enable Spanish-speaking businesses to communicate with and access the services and information offered by their English-speaking and more established counterpart. F/A encourages a two-way relationship between both parties by creating multi-faceted tools for reaching out, including their signature networking events, monthly e-Journal, online social media presence, active participation with Chambers of Commerce, and their bilingual print journal.
F/A wanted to redesign its website and online branding, to reflect their new focus on signature events and provide a better service to their readers by showcasing their articles and advice via e-Journal capabilities.F/A hired Identika to redesign their website
Identika developed a new website for F/A and performed the following tasks:
- Conduct a branding and search engine optimization analysis of the existing environment
- Implemented a content management system
- Designed the new look and feel
- Implemented a taxonomy and website structure to catalog magazine articles
- Designed and developed the new website
- Integrated website with social media networks
The new website has given F/A a more professional look and feel and an easy-to-use interface where they can self-publish their own articles, with no dependency from third-party developers. This gives them the ability to quickly tweak their content and provide a much better service and timely content to their audiences. F/A is also able to more effectively promote their networking events and give their customers the ability to register online for these events.
We encourage you to visit the Forward/Adelante website at: http://www.forwardvirginia.com