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Category: Advertising

Turning Crisis Into Brand Opportunities

June 1st, 2023 by IDENTIKA

Crisis communication can transform adversity into brand-strengthening opportunities.

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Branding Strategies for Government CMOs

May 29th, 2023 by IDENTIKA

Learn from top brands to enhance strategies: understand your audience, connect emotionally, and paint a resonating bigger picture.

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Bold Ads: Learning from 3 Forbidden Campaigns

December 23rd, 2022 by IDENTIKA

What can you learn about these 3 highly offensive and controversial advertising campaigns? Keep reading to find out.

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