Ashburn, Virginia (November 4, 2022) – Identika’s CEO, Fernando Beltran, was recently featured on Forbes Magazine’s website in an article entitled “14 Tips For Agencies Planning End-Of-Year PTO Amid Continuing Client Work.” This is the first time Beltran has been featured on Forbes and the article is part of the Expert Panel Series from the Forbes Agency Council, of which Beltran is a member.

The holidays are a time for family, friends, and relaxation. However, for those of us in the marketing and advertising world (or the business world in general), it’s not always possible to take a break. We have marketing campaigns to plan and execute. Especially around the holidays! 

So how can we prepare for the holiday season when work still needs to be done but there are fewer people around to help? The Forbes Agency Council members share valuable advice on this topic.

“We plan our projects around clients’ priorities. However, because we use a professional services organization to manage our human resources, we can easily see and manage everyone’s paid time off and holiday.” Said Fernando Beltran. “Our clients, for the most part, are flexible around the holidays. The fact that we work almost 100% remotely these days has made planning vacations and time off easier to manage.”

This article provides some valuable insights and best practices from other agency leaders. 

You can read the full article here to learn more.:  https://bit.ly/Forbes-Beltran1

About Identika

Identika is a creative agency that specializes in developing social media campaigns, content marketing and hybrid marketing campaigns. Identika was founded in 2007 by Fernando Beltran with the goal of providing a service that fulfills clients’ needs as well as their wants. Identika’s approach to advertising and public relations is rooted in believing that satisfied customers intuitively create instreams of goodwill. Identika continues to conduct itself by its founding principles to this day.