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Client: Madd Will Co.
We helped Robbie gain 200K new followers by using these strategies on his social media channels.
Robbie Maddison is a California-based Australian motorbike stunt performer, world record holder, and Hollywood stunt driver. He has appeared in multiple blockbusters, including Skyfall and XXX: The Return of Xander Cage, as a stunt double for Daniel Craig and Vin Diesel respectively. He has also worked as a stunt driver for Tom Hardy in the movie Venom.
There is no doubt that Robbie is a legend in the motorbike world and he has more than earned his title as a worthy successor to the late, great daredevil Evil Knievel. With wins under his belt from numerous international events around the world, Robbie has cemented his place as one of the best FMX riders of all time. His motorcycle stunts are record-breaking and have garnered much praise and celebration from people all over the world.
Despite having a large celebrity following, Robbie’s social media growth and engagement had begun to slow down. His brand, Madd Will Co., was in need of an expert to help Robbie reignite his growth and attract new followers.
Robbie Maddison hired Identika to help develop a strategy that would help him jumpstart his social media growth. Our team used artificial intelligence tools to research his existing audiences and assess customer sentiment and audience demographics. We developed a marketing strategy to optimize his social media channels and develop a content strategy, consisting of original content and curated content that was highly relevant to his existing and potential audiences.
We helped Robbie coordinate successful social media collaborations with global brands such as Razor Worldwide, RedBull, and others. Creating and publishing multiple posts that reached millions of views (as many as 20 million) and hundreds of thousands of likes, comments and shares with several posts reaching millions of views (as many as 20 million) and hundreds of thousands of likes, comments and shares.
Within a few weeks, we were able to see a significant increase in followers, content views and engagement. Our social media marketing strategies for Robbie Maddison included:
