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Client: Mexico Destinations
Thanks to our implementation of groundbreaking strategies, Mexico Destinations has risen to become a highly acclaimed travel influencer on Instagram. Proudly boasting an exponential growth of over 600,000 dedicated followers.
Our client wanted to create a new brand to showcase Mexico’s stunning tourist destinations on Instagram. They also wanted to explore ways to make money from their dedicated followers.
Despite the client’s lack of previous professional experience in social media management, their ambitious objective to establish the ultimate virtual hub for a flourishing culture brought about notable hurdles in terms of fierce competition, brand awareness, and Instagram expansion.
Identika created a new brand for Mexico Destinations, implemented a powerful Instagram growth strategy, and managed the account’s growth, all with the grand ambition of establishing it as a top destination for passionate followers of Mexican travel. The journey began with our team using social listening and AI tools to research, identify, and refine our perfect audiences. Once we made this discovery, we tailored our strategy to develop a brand that would attract and captivate the target audiences.
We meticulously selected and curated captivating and pertinent content, conducting thorough audience testing to identify the optimum content formats, ideal posting times, and successfully optimized the account.
In just a few months, the account experienced an incredible surge, boasting an average of 32,000 views per post. What’s even more impressive is that several individual posts reached millions of views on Instagram. Mexico Destinations not only hit the bullseye with its target audience but also started gaining international reach.
The @mexicodestinations Instagram account has achieved remarkable growth in terms of followers, content views, and engagement. Identika implemented the following key strategies::
