Tuberculosis Campaign
A multilingual tuberculosis and latent TB infection awareness campaign that paired audience research, trusted outreach, and targeted digital media to reach newly resettled humanitarian-parolee communities in Virginia.
10.3M+
Campaign impressions
Multilingual campaign reach
17,845
Ad clicks
Audience action
20.97%
Above projection
Exceeded impression estimate
Verified recognition
A targeted public-health system built in 16 weeks
The campaign began with research, social listening, target-audience interviews, and collaboration with the NOVA Task Force. Identika translated those findings into four-language audience personas, a campaign identity, a communications plan, a multilingual landing-page prototype, and targeted digital media for communities needing clear testing information.
What Identika built
The team created 273 ADA-compliant assets across English, Spanish, Haitian Creole, and Ukrainian, including ads, social posts, videos, flyers, and website graphics. Media ran across search, web banners, Meta, video, Google Display, OTT, and trusted local and ethnic-media publishers, while outreach was focused through 16 partners and trusted messengers.
Learning that strengthened the next decision
The campaign showed the value of early task-force collaboration, disciplined targeting, and continuous optimization. The next phase can build on stronger static Meta creative, language-matched landing-page experiences from launch, and a wider mix of creative variations.
Discuss a public-health campaign
Talk with Identika about a multilingual campaign that needs trusted outreach and measurable performance.
See the rollout in motion
Tuberculosis Campaign
Watch the Virginia Department of Health Tuberculosis Campaign feature and its public-health communication in motion.
If the embedded player is unavailable, watch on YouTube (opens in a new tab).
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
