Vaccine Communications Campaign
A statewide multicultural vaccination and misinformation-response campaign with broad media reach, digital tools, and grassroots activation.
315M+
Paid media impressions
578,000+
Website clicks
3,000+
Community outreach events supported
Verified recognition
From a statewide vaccination challenge to a multichannel public-health system
COVID-19 reduced vaccination rates in Virginia and nationwide. Virginia Department of Health needed an end-to-end statewide communications effort that could counter misinformation and encourage routine childhood, adolescent, and influenza vaccination.
What Identika built
Identika created the campaign brand and strategy, multichannel advertising, bilingual VAHealthy web platform, VAxTV streaming channel, influencer and livestream programs, media engagement, campaign content, and statewide grassroots outreach. The work connected public-health information to the places and formats where communities were already looking for answers.
315M+
paid media impressions
Campaign advertising reach
578,000+
website clicks
Measured traffic driven to campaign destinations
3,000+
outreach events supported
Events and clinics supported by campaign work
Discuss a public-awareness campaign
Talk with Identika about a campaign that needs public trust and measurable reach.
See the rollout in motion
Vaccine Communications Campaign
Watch the Virginia Department of Health Vaccine Communications Campaign feature and its public-health messaging in motion.
If the embedded player is unavailable, watch on YouTube (opens in a new tab).
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
“Their team, creativity, and ability to tailor their work to your organization’s needs is outstanding.”
Janaye Oliver, MPH
Adolescent Coordinator, Virginia Department of Health