Multicultural marketing, strategy, and creative—working as one.
Founded in 2007, Identika is an Ashburn, Virginia-based marketing and advertising agency serving government agencies and B2B organizations nationwide.
350M+
Campaign impressions delivered
6
Davey Awards, four consecutive years
15+
Government agencies served
2007
In business since
Built for the messages that need to land
Identika was founded in 2007 in Ashburn, Virginia to help organizations communicate with more clarity, relevance, and purpose. Since then, the agency has grown through government work where the message has to reach the right people, in the right language, at the right moment.
Today, Identika pairs multicultural marketing expertise with the strategy, creative, and campaign systems B2B leaders need to compete. The work spans public awareness, social impact, brand development, demand generation, and executive positioning.
From Ashburn and the Washington DC Metro area, we serve organizations nationwide with teams and partners built around the needs of the campaign—not a one-size-fits-all process.
Ashburn, Virginia · Washington DC Metro
Serving government and B2B clients nationwide
Recognition backed by a public record
- 6 Davey Awards, four consecutive years (2022–2025)
- Inc. 5000: No. 508 in 2023, No. 524 in 2022
- 2023 Inc. 5000 category ranks: No. 29 in Virginia, No. 38 in Advertising & Marketing, No. 32 in the Washington DC metro
- Highest-ranked marketing and advertising agency in Virginia on the 2023 Inc. 5000
- Inc. Regionals Mid-Atlantic: No. 29, 2023
- Forbes Agency Council member
- SWaM certified, Commonwealth of Virginia
Meet our founder
Fernando Beltran
Founder & CEO
Identika's CEO, Fernando Beltran, founded the agency in 2007 and leads the Artificial Intelligence group at the Forbes Agency Council. He works with government and B2B leaders on the positioning, strategy, and creative systems that make high-stakes communication easier to understand and harder to ignore.
The principles behind the work
Strategic clarity
We start with the decision, audience, and measurable outcome—not a list of deliverables.
Cultural relevance
We build campaigns around the communities they need to reach, not generic assumptions about them.
Creative accountability
The work must be memorable, accessible, and connected to a real communication objective.
Partnership
We work as an extension of the team accountable for the mission, market, and result.