Selected work
Explore the campaigns, content systems, and growth strategies that have helped organizations reach the people who matter most.
Virginia Department of Health
A statewide multicultural vaccination and misinformation-response campaign with broad media reach, digital tools, and grassroots activation.
Gold Davey Award, 2022
Virginia Department of Social Services
An award-winning marketing & advertising campaign to promote foster care and child adoption.
Gold Davey Award, 2023
Madd Will Co.
A social growth and content-optimization program that helped an established athlete and entertainer reignite audience momentum.
Virginia Department of Health
A multilingual tuberculosis and latent TB infection awareness campaign that paired audience research, trusted outreach, and targeted digital media to reach newly resettled humanitarian-parolee communities in Virginia.
Silver Davey Award, 2024
Fairfax County OEEC
A multicultural climate action campaign that made sustainability practical, local, and relevant for Fairfax County residents.
Silver Davey Award, 2025
Fairfax County Department of Family Services, Adult and Aging Division
A research-led awareness platform that helped Fairfax County Department of Family Services understand how older adults, adults with disabilities, and caregivers find and use vital local support.
Virginia Department of Health, Office of Family Health Services
A bilingual statewide public health campaign that united three Virginia health surveys under one identity and delivered 1.29M impressions.
PXNCL | Tyler Lehmann
Identika transformed a fading social presence into a clear financial-founder brand, helping a financial professional turn a differentiated story into a reason for audiences to follow.
Fairfax County Department of Economic Initiatives
A purpose-built campaign identity and multichannel creative system for Fairfax County's THRIVE Phase II small-business outreach.
Fairfax County Department of Economic Initiatives
An SEO and digital-performance program that moved core service keywords from page 3+ to page 1–2 and grew organic sessions by over 20%.
KD Panels U.S.
Making KD Panels U.S. easier to discover, trust, and contact through a lead-generation marketing system for commercial interiors.
Fairfax County Department of Economic Initiatives & LEDC
A consultant-services engagement that gave participating Fairfax County small businesses the strategies, insights, and content to strengthen their brands and extend their reach.
Virginia Department of Health
A marketing and digital advertising campaign to raise awareness and prevention of monkeypox in Virginia.
Virginia Department of Health
A marketing and outreach campaign to promote Covid-19 vaccination among highly targeted demographics in the State of Virginia.
NIOSH-CDC
Three PSA videos created to bring awareness of MSDs (Musculoskeletal Disorders) among Hispanics working in the food service industry.
Fairfax County Office of Environmental and Energy Coordination
A collaborative visual identity for the Energy Conservation Assistance Program, built to make a technical public-benefit initiative easier to recognize and carry forward.
Auditance
A brand-to-demand foundation that makes technical food-safety services easier for plant leaders and quality teams to understand, evaluate, and act on.
Centers for Disease Control and Prevention — design support
Website-design and graphic-design support that helped translate CDC’s EXHALE asthma-control technical package into clearer, reusable digital resources.
Virginia Department of Health, Office of Vital Records
A rapid, bilingual digital campaign that helped Richmond-area residents find a critical public service after an office relocation.
Fairfax County Office of Environmental and Energy Coordination
Brand identity and homeowner-facing launch system for a Fairfax County pilot that makes energy-saving guidance easier to find and use.
Alexandria Health Department (Virginia Department of Health)
A research and reporting engagement that turned complex audience, media, and access considerations into a clearer communication-strategy foundation for the Alexandria Health Department.
Fairfax County Housing and Community Development
A public identity and communications system that turned Fairfax County Housing and Community Development’s mission, vision, and values into a recognizable brand platform.
Adoro Mi Casa
An entrepreneur had a captivating vision of launching an influencer brand, specifically designed for Spanish-speaking home decor enthusiasts.
Mexico Destinations
Thanks to our implementation of groundbreaking strategies, Mexico Destinations has risen to become a highly acclaimed travel influencer on Instagram. Proudly boasting an exponential growth of over 600,000 dedicated followers.
Government procurement
View procurement-ready federal and Virginia state and local versions, plus Identika’s government credentials.
