Multicultural intelligence
Audience insight, culturally relevant creative, and inclusive delivery designed to make a message connect across communities.
Government services
Government marketing for public impact
When a public message is complex, urgent, or easy to overlook, the people an agency needs to reach can miss the action it is asking them to take. Identika helps government teams clarify the message, connect it to diverse communities, and build campaigns that turn awareness into measurable public engagement.
SWaM Certified — Commonwealth of Virginia (#679763)CAGE Code: 5G9S2UEI: NQQBTBHLUCQ6Bilingual Creative Team
Contracting details
NAICS codes
541613 — Marketing Consulting Services
541810 — Advertising Agencies
541820 — Public Relations Agencies
512110 — Motion Picture & Video Production
541430 — Graphic Design Services
541910 — Marketing Research & Public Opinion Polling
541611 — Management Consulting Services
541511 — Custom Computer Programming
541512 — Computer Systems Design Services
What we deliver
Government marketing solutions built around the public
We understand the unique challenges of government communications and deliver campaigns that meet compliance requirements while driving results.
Public Awareness Campaigns
Strategic multicultural campaigns that reach diverse communities and drive meaningful engagement with government initiatives.
Strategic Communications
Clear, compelling messaging that translates complex policies into accessible communications for all audiences.
Multicultural Marketing
Culturally relevant campaigns that resonate with Hispanic, Asian, African American, and other diverse communities.
Community Outreach
Grassroots engagement strategies that build trust and foster meaningful connections with target populations.
Content Development
Informative content that educates the public about programs, services, and important initiatives.
Campaign Analytics
Data-driven insights and reporting to measure campaign effectiveness and optimize performance.
Why Identika
Built for the work behind public impact
The strongest public campaigns balance audience reality, stakeholder scrutiny, and measurable delivery. Identika brings multicultural insight and creative discipline to work that has to earn trust in the communities it serves.
Government fluency
Experience across federal, state, and local communications means we understand the review, accessibility, and public-accountability realities around the work.
Creative that holds up
Distinctive ideas are built to work in the channels, approval environments, and real-world moments where attention has to become action.
Accountable delivery
Senior attention, clear measurement, and partner-ready tools keep strategy, creative, and execution connected from the first brief through reporting.
350M+
campaign impressions delivered
6
Davey Awards, four consecutive years
15+
government agencies served
$7.5M+
in managed campaigns
How we collaborate
Clear roles. Better momentum.
A compact shared-delivery workflow keeps agency expertise, Identika’s creative work, and the review process moving in the same direction.
- 01
Agency direction
Program context, audience priorities, requirements, and review guardrails anchor the work.
- 02
Identika delivery
We shape strategy, creative, and practical materials that move the work forward.
- 03
Shared review
Working sessions and refinements lead to decision-ready materials for agency review and approval.
Selected work
Government campaign results
Virginia Department of Health
Vaccine Communications Campaign
Gold & Silver Davey, 2022315M+ impressions
View the Vaccine Communications Campaign Portfolio projectVirginia Department of Social Services
Holiday Adoption Campaign
Two Gold Daveys, 2023
View the Holiday Adoption Campaign Portfolio projectFairfax County OEEC
Sustain Fairfax
Silver Davey, 202511M+ impressions
View the Sustain Fairfax Portfolio projectVirginia Department of Health
Tuberculosis Campaign
Silver Davey, 2024Four languages
View the Tuberculosis Campaign Portfolio projectClient feedback
What public-sector partners say
“You are the best, thank you!”
Deputy Director, United States Marine Corps
“Identika was an excellent vendor during the COVID-19 pandemic.”
Director of Communications, Virginia Department of Health
“Their team, creativity, and ability to tailor their work to your organization's needs is outstanding.”
Adolescent Coordinator, Virginia Department of Health
“Thank you to my friends at Identika for creating an incredible campaign.”
Fairfax County Dept of Housing & Community Development
“I'm hearing good things about your agency. Keep up the great work!”
Virginia Dept of Social Services
Published on this topic
Government marketing perspectives in Forbes
Capability statements
Everything a contracting officer needs, on one page
Two versions, matched to how you buy. Both include our NAICS and PSC codes, SAM registration details, active contracts, and selected past performance with contract values. Section 508 compliant, no form required.
- Primary NAICS
- 541613 Marketing Consulting Services
- Additional NAICS
- 541810, 541820, 541910, 541430, 512110, 541611, 541511, 541512
- PSC
- R701, R708, R422, R426, R408, R499, T016
- UEI
- NQQBTBHLUCQ6
- CAGE
- 5G9S2
- Virginia SWaM
- Certified #679763
- eVA vendor ID
- VS0000048038
- Business size
- Small Business, Small Disadvantaged Business (SAM self-certified)
- FederalFor federal contracting officers and program managers. Includes PSC codes, SAM registration, small business status, and federal past performance.
- Virginia state and localFor Virginia state agencies, counties, and municipalities. Includes SWaM certification, eVA vendor ID, and our active VDH, VDSS, and Fairfax County contracts.
Need something else for your file? Contracting officer references, full Portfolio, and campaign performance reports are available on request.