Ashburn, Virginia (November 4, 2022) — Identika is proud to announce that our CEO, Fernando Beltran, was recently featured on Forbes Magazine’s website in the insightful article, “14 Tips For Agencies Planning End-Of-Year PTO Amid Continuing Client Work.” This milestone marks Fernando Beltran’s inaugural feature on Forbes, published as part of the prestigious Expert Panel Series from the Forbes Agency Council, of which he is an active member.
Balancing Holiday Season Demands and Continuous Client Work
While the holiday season is traditionally celebrated as a time for family, friends, and well-deserved relaxation, professionals across the marketing, advertising, and broader business worlds often face a different reality. The engine of business does not pause; marketing campaigns must still be meticulously planned, launched, and managed—especially during the busiest times of the year.
Navigating this delicate balance—maintaining momentum when client deliverables require constant attention while team members take time off—is a common leadership challenge. To address this, members of the Forbes Agency Council shared expert strategies and valuable advice on effective holiday PTO management.
Strategic Planning and Remote Flexibility
Sharing his perspective on how Identika successfully manages seasonal staffing and time off, Fernando Beltran noted:
“We plan our projects around clients’ priorities. However, because we use a professional services organization to manage our human resources, we can easily see and manage everyone’s paid time off and holiday. Our clients, for the most part, are flexible around the holidays. The fact that we work almost 100% remotely these days has made planning vacations and time off easier to manage.”
Through proactive project scheduling aligned with client priorities, robust HR management infrastructure, and the inherent flexibility of a fully remote work model, Identika ensures seamless operations without compromising employee well-being.
Explore the Full Insights
The complete Forbes feature offers extensive perspectives and best practices from leading agency executives across the industry.
To read the full article and explore all expert contributions, visit Forbes.
About Identika
Identika is a creative agency specializing in social media campaigns, content marketing, and hybrid marketing initiatives. Founded in 2007 by Fernando Beltran, Identika was established with a clear mission: to provide services that fulfill both the explicit needs and nuanced wants of our clients. Rooted in the belief that satisfied customers intuitively create streams of goodwill, Identika continues to operate with unwavering dedication to its founding principles.