Fairfax CORE SEO & Digital Performance
An SEO and digital-performance program that moved core service keywords from page 3+ to page 1–2 and grew organic sessions by over 20%.
20%+
Organic-search session growth
Organic visibility
Page 3+ to 1–2
Keyword movement
Core service keywords
40+
Technical SEO and CWV issues
Identified and documented
From Resource Directory to Search-Ready Hub
Identika worked with the Fairfax County Department of Economic Initiatives to strengthen Fairfax CORE’s search visibility, technical performance, and user engagement. The objective was not a marketing campaign; it was to make a critical entrepreneur resource hub more discoverable, usable, and scalable.
20%+
Organic-search sessions
Increase in organic visibility
Page 3+ to 1–2
Keyword movement
Core service keywords
40+
Technical issues
SEO and CWV issues identified
Technical SEO Under Real Platform Constraints
Identika audited Fairfax CORE for site speed, structure, and Core Web Vitals, identifying and documenting more than 40 issues across broken links, heading structures, assets, scripts, and font delivery. Because the managed platform environment limited direct implementation access, the work paired detailed recommendations with collaboration to troubleshoot performance and analytics issues, including a GA4 “(not set)” reporting error.
A Search Strategy Staff Could Scale
The content strategy was built around Aspiring Entrepreneurs, Small Business Owners, and Business Partner Representatives. Each persona received intent-based keyword clusters, supported by 40+ core keywords per group, an editorial roadmap, and practical templates for metadata, headers, and URLs. Identika also optimized three staff-written blog articles as the new blog section launched.
Performance, Experience, and Outreach
The engagement combined search work with homepage UX improvements, a custom icon library, stronger images, streamlined messaging, and action-oriented CTAs. A seven-part automated email nurture sequence gave new subscribers an accessible, persuasive onboarding path, while two flyer templates and one postcard template gave DEI reusable outreach materials for events, grants, and workshops.
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Build a search, content, and digital-performance system that can keep improving after launch.
Sample creative
Work made to connect.
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