ECAP: Building a Brand for Energy Conservation Assistance
A collaborative visual identity for the Energy Conservation Assistance Program, built to make a technical public-benefit initiative easier to recognize and carry forward.
Collaborative
Design process
Concept review and refinement with OEEC.
3
Core identity elements
Final logo, color palette, and typography.
1
Brand guide
Clear-use guidance for future program communication.
A technical program needed a human, usable identity.
OEEC was building a more visible future for the Energy Conservation Assistance Program. The opportunity was not to make a larger campaign claim; it was to give the program a visual identity that could make complex assistance easier to recognize across future conversations and materials.
Collaborative refinement shaped the final system.
Identika worked with program staff to understand stakeholder groups, communication barriers, and practical program benefits. We developed preliminary logo directions, reviewed them with the client, explored additional concepts, and refined the selected approach into a final logo, color palette, typography, and usage guidance.
An identity ready to carry the work forward.
The final system gives ECAP a clear visual foundation for program staff, partners, and future communications. This Portfolio story documents the identity work itself and does not infer outreach, application, or energy-performance results.
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
