Fairfax Energy Compass
Brand identity and homeowner-facing launch system for a Fairfax County pilot that makes energy-saving guidance easier to find and use.
A Clearer Path to Home Energy Guidance
Fairfax County Office of Environmental and Energy Coordination was preparing a homeowner-facing pilot designed to offer personalized energy-saving guidance. The project needed a public identity that could replace an internal working title with language people could immediately understand and trust.
A Brand Built Around the Homeowner
Identika named the program Fairfax Energy Compass and developed the visual identity, logo, and Your Home Energy Guide tagline. The compass-and-power-button mark created a clear connection between energy decisions and practical homeowner direction.
A Connected Launch System
The identity was extended into branded social posts, flyers, newsletter copy, and postcards. Each piece gave homeowners a consistent entry point to guidance on lower energy bills, insulation, and free home-energy support while remaining aligned to the Sustain Fairfax brand system.
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Plan a clear, practical public-facing brand and launch system.
Sample creative
Work made to connect.
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