HCD Mission, Vision & Values Rollout
A public identity and communications system that turned Fairfax County Housing and Community Development’s mission, vision, and values into a recognizable brand platform.
From a values statement to a public identity system
Fairfax County Housing and Community Development needed more than a memo to introduce its new mission, vision, and values. The rollout had to create genuine staff engagement while giving HCD a recognizable visual system that could travel into public-facing communications.
What Identika built
Identika used data analysis, stakeholder interviews, and user personas to shape a new logo, tagline, and brand guide. The identity expanded into staff-story social creative, flyers, videos, posters, email signatures, presentation templates, branded-merchandise concepts, and external-ready communication materials.
Discuss a public identity rollout
Explore a brand system that aligns internal culture and public communication.
See the rollout in motion
HCD Mission, Vision & Values Rollout
Watch how the new mission, vision, and values identity was introduced through HCD’s public-facing communications system.
If the embedded player is unavailable, watch on YouTube (opens in a new tab).
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
