MSDs Prevention Videos
Three PSA videos created to bring awareness of MSDs (Musculoskeletal Disorders) among Hispanics working in the food service industry.
2
PSA Commercials
Two high definition 2-minute PSA commercials produced.
1
Teaser Video
One high definition 30-second teaser video produced.
7
Storyline Treatments
Seven storyline treatments developed for client selection.
The Need
Approximately one third of all work-related injuries and illnesses in the United States are due to musculoskeletal disorders (MSDs). Workers who experience MSDs often take more days to return to work than those with other types of injuries and illnesses.
Hispanic restaurant owners are a population in need of information about MSD prevention. This is because the food services industry is the second largest category for Hispanic-owned businesses with paid employees, and this sector is growing rapidly in the United States.
The National Institute for Occupational Safety & Health (NIOSH), under the direction of the Centers for Disease Control and Prevention (CDC) wanted to produce several videos on MSD prevention for Hispanic business owners in the food service industry.
The Solution
NIOSH and the CDC awarded a prime contract to Identika to produce, film, and edit two PSA commercials and a 30-second teaser about the prevention of MSDs in Hispanic-owned restaurants.
Identika carried out a full video production process to develop an engaging, original video series for the Client, comprising research, storyline development, scripting and storyboards, focus groups, pre-production, branding asset creation, principal photography, post-production, teaser editing, and multi-format delivery.
Results
2
PSA Commercials
Two high definition 2-minute PSA commercials produced.
1
Teaser Video
One high definition teaser video produced.
7
Storyline Treatments
Storyline treatments developed.
1
Focus Groups Report
A detailed findings report based on the focus groups.
2
Video Scripts
Two video scripts developed.
30
Storyboard Panels
30 storyboard panels for both videos.
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
“Excellent technical approach; already have relationships with Hispanic restaurant owners/celebrities in the area and project officers are fluent in Spanish!”
NIOSH