Robbie Maddison Social Media Growth
A social growth and content-optimization program that helped an established athlete and entertainer reignite audience momentum.
100M+
Content views
190K+
New followers
36%
Audience growth
Turning audience momentum into a repeatable growth system
Despite a large celebrity following, Robbie Maddison audience growth and engagement had slowed. Madd Will Co. needed a strategy that could attract new followers while making better use of the opportunity across its social channels.
What Identika built
Identika used AI-assisted audience and sentiment research to optimize social channels, plan original and curated content, coordinate brand collaborations, manage Instagram and TikTok growth, and create promotional artwork. The work translated a recognizable talent brand into a more disciplined publishing and audience-growth program.
100M+
content views
Views generated by the program
190,000+
new followers
New social followers gained
36%
audience growth
Growth recorded during the program
Discuss your growth priorities
Talk with Identika about positioning, content, and demand systems that support the next business decision.
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
“Thank you for the great work you guys did, the stats are very strong, we’re honored to receive the positive outcome of our partnership and your approach equaling results.”
Robbie Maddison