Sustain Fairfax: Climate Action Campaign
A multicultural climate action campaign that made sustainability practical, local, and relevant for Fairfax County residents.
11.1M+
Total impressions
102K+
Completed video views
11.1%
Spanish search CTR
Verified recognition
Making climate action practical and local
Fairfax County needed to reduce carbon emissions and help communities prepare for climate impacts. The Office of Environmental and Energy Coordination needed culturally relevant communications that could turn complex climate policy into trusted, everyday actions for a diverse population.
What Identika built
Identika created Sustain Fairfax, a resident-centered bilingual campaign built around “Your Actions, Our Climate.” The program combined environmental scans, social listening, personas, bilingual focus groups, behavioral and media-performance analysis with bilingual advertising, SEO content, a landing page, Sustain Challenge web app, partner toolkit, and trusted-messenger strategy.
11.1M+
total impressions
Digital and traditional media reach
102,000+
completed video views
Completed campaign video views
11.1%
Spanish search CTR
Click-through rate for Spanish-language search advertising
Discuss a multicultural campaign
Explore an evidence-led campaign built for diverse communities and public action.
See the rollout in motion
Sustain Fairfax: Climate Action Campaign
Watch the Sustain Fairfax campaign feature and see how practical, local climate-action messaging comes to life.
If the embedded player is unavailable, watch on YouTube (opens in a new tab).
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
