THRIVE Phase II Rollout Marketing
A purpose-built campaign identity and multichannel creative system for Fairfax County's THRIVE Phase II small-business outreach.
~70
Campaign assets
Tagline, updated logo treatment, social posts, videos, flyers, and newsletter content
The need
The THRIVE Phase II rollout needed outreach that could make a public small-business support opportunity relevant to diverse owners across Fairfax County. The work had to carry a consistent message across social, video, flyer, newsletter, and related formats while reflecting a wide range of business owners and maintaining a clear application path.
Our approach
Identika created the “Your Business Success Is the Mission” tagline, incorporated it into an updated THRIVE logo treatment, and built a unified campaign toolkit. The system combined human-centered owner imagery, plain-language benefit messaging, and adaptable layouts for social posts, short-form video, flyer, newsletter, and related digital communications. A concept-first review process established the visual direction before the creative system scaled across formats.
The outcome
Identika delivered approximately 70 campaign assets, including a new tagline, updated logo treatment, social posts, videos, flyers, and a newsletter article. The resulting system gave DEI a consistent, adaptable set of outreach materials for the THRIVE Phase II rollout.
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
