THRIVE Program Consulting: Building Capacity for Small Business Growth
A consultant-services engagement that gave participating Fairfax County small businesses the strategies, insights, and content to strengthen their brands and extend their reach.
16
Consulting projects
Completed across brand, design, digital strategy, SEO, and website work
7
Small businesses served
Across restaurants, home services, telecommunications, and professional services
200+
Marketing & creative assets
Delivered to THRIVE beneficiaries through strategy, brand, design, digital, and website work
The need
THRIVE matched small businesses with consultants based on individual assessments and approved plans of service. Each business needed a practical marketing path—not a one-size-fits-all campaign—to strengthen how it showed up, communicated, and grew.
Our approach
Identika served as a direct marketing consultant across Brand Consulting, Graphic Design, Digital Presence Assessment & Strategy, and Website Development. We worked with restaurants, heating and plumbing, home remodeling, telecommunications, and government consulting businesses to turn individual needs into practical, business-specific deliverables. Each scope connected to the THRIVE assessment, coaching, and approved plan-of-service process.
The outcome
Identika completed 16 consulting projects for seven THRIVE small businesses. The work produced comprehensive strategies, insights, content, design systems, and digital tools that helped participating businesses make their value easier to see and act on. It also gave Fairfax County a practical way to deliver its mission of helping local businesses thrive.
Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
“I appreciate all the work you and the team put in. We delivered a significant amount of business value to our beneficiaries.”
Jonathan B.
Senior Business Counselor