Your Voice, Your Future
A bilingual statewide public health campaign that united three Virginia health surveys under one identity and delivered 1.29M impressions.
1.29M
Impressions
Across PRAMS, BRFSS, and VYS
3,746
Clicks
Across display and Meta
0.29%
Average CTR
Across all campaign segments
0.93%
Meta CTR
Meta advertising performance
One brand for three essential surveys
The Virginia Department of Health Office of Family Health Services uses PRAMS, BRFSS, and VYS to understand maternal health, adult health behaviors, and youth health risks. Identika gave these distinct survey initiatives one clear public-facing identity: Your Voice, Your Future.
Built to be seen, understood, and improved in real time
Identika developed a flexible visual system with handwritten-style typography, bright colors, and simple icons representing each survey method. We paired that identity with audience research, English and Spanish creative, targeted display and Meta advertising, and continuous performance monitoring to refine delivery while the campaign was live.
1.29M
Campaign impressions
Across all three survey segments
3,746
Clicks
Across display and Meta media
0.29%
Average CTR
Across all campaign segments
What the performance data revealed
Display media generated 1,033,198 impressions and 1,403 clicks, while Meta generated 253,082 impressions and 2,343 clicks at a 0.93% click-through rate. English and Spanish creative both contributed meaningful engagement. In display, Spanish creative produced a 0.15% CTR and a $1.74 CPC, compared with 0.13% CTR and $1.90 CPC for English creative.
A foundation for the next health initiative
The campaign expanded multilingual outreach, concentrated investment on high-performing audience segments, continued creative testing, engaged trusted messengers earlier, and preserved the Your Voice, Your Future identity for future OFHS initiatives. It created both a public-facing brand and a practical performance baseline for the next phase of survey outreach.
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Sample creative
Work made to connect.
Browse the campaign materials to see the creative in its intended format.
