Vaccination Communications Campaign awarded for its Distinction in Creative Work
Celebrating Excellence in Campaign Strategy
Ashburn, Virginia (November 7, 2022) – Identika, a creative agency specializing in social media campaigns, content marketing, and hybrid marketing campaigns, has won Gold in the annual Davey Awards Campaign Brand Strategy category for its Vaccine Communications Campaign. Partnering with the state of Virginia to promote childhood and adolescent vaccinations, Identika engineered a comprehensive multichannel strategy spanning television, radio, print marketing, social media campaigns, and targeted influencer outreach.
Drawing over 2,000 entries globally from across the U.S. and around the world, the 18th annual Davey Awards honors the finest creative work produced by small shops, firms, and companies worldwide. The awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), an invitation-only, member-based organization comprising leading professionals across various visual arts disciplines dedicated to embracing progress and the evolving nature of traditional and interactive media.
Leadership Perspective on Public Health Communication
Reflecting on the achievement, Fernando Beltran, CEO and Founder of Identika, shared his insights:
“We are honored that the Davey Awards recognized our campaign to help children and adolescents receive their vaccinations. We strive to deliver the right message to the right audience, and understand that every customer is different and that effective communication requires a personalized approach. We share this win with the Virginia Department of Health, which trusted us to help share their message about such an important health service as vaccinations.”
The Spirit of the Davey Awards: Celebrating Small Agency Impact
Exclusively focused on honoring outstanding creative work from premier small agencies across the world, the Davey Awards draw inspiration from the biblical account of David defeating Goliath with a big idea and a small stone—representing the daily endeavors of small agencies. The awards recognize achievements where strength derives from original ideas, high intelligence, and out-of-the-box thinking rather than massive financial backing. Emphasizing that exceptional work stems from creative vision and flawless execution rather than outsized budgets, the Davey Awards level the playing field so that entrants compete exclusively against their peers.
About Identika
Founded in 2007 by Fernando Beltran, Identika is a creative agency dedicated to delivering services that fulfill clients' both operational needs and strategic desires. Grounded in the foundational belief that satisfied customers naturally generate continuous streams of goodwill, Identika's approach to advertising and public relations remains steadfastly anchored in its original guiding principles.